Foldr is a design practice that serves businesses, empowers creative people, and pushes design forward.
→
We design brands
and products
Brands, digital products, and AI-powered tools designed with care, for your business and people who use them.
→
We upskill
creative teams
Build or train creative teams to think more clearly, question better, and make stronger creative choices.
→
We find
new perspectives
Exploring, questioning, and shaping the future of creative work through tools, insights, and shared learnings.
Foldr is a design practice that serves businesses, empowers creative people, and pushes design forward.
Foldr is a design practice that serves businesses, empowers creative people, and pushes design forward.
→
We design brands
and products
Brands, digital products, and AI-powered tools designed with care, for your business and people who use them.
→
We upskill
creative teams
Build or train creative teams to think more clearly, question better, and make stronger creative choices.
→
We find
new perspectives
Exploring, questioning, and shaping the future of creative work through tools, insights, and shared learnings.
→
We design brands
and products
Brands, digital products, and AI-powered tools designed with care, for your business and people who use them.
→
We find
new perspectives
Exploring, questioning, and shaping the future of creative work through tools, insights, and shared learnings.
→
We upskill
creative
teams
Build or train creative teams to think more clearly, question better, and make stronger creative choices.
Recent work
Ongoing Initiative
Creative Leadership Report 2025
What kind of a creative leader do teams need? What do leaders struggle with? What helps creative teams thrive, and what quietly holds them back?
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Creative Professionals
I’ve spent 13 years in design working with startups and Fortune 500 companies across 10+ industries.
From building the entire creative function and app experience at Guesthouser, a travel tech business during its scale-up phase, to leading culturally rich campaigns at Landor (Coca-Cola) and building scalable brands and design systems at Target, I’ve used design as a tool to drive clarity, consistency, and impact.
My work spans award-winning packaging for Toblerone UK, designing for SaaS platforms like Mesh.ai, Skillr.ai (now Fundamento) to align creative with product strategy, and running a women-led studio that partnered with high-growth consumer brands like Bombaykery, 32nd Avenue, and Hyatt where design directly influenced revenue and brand reach. As a creative leader, I have mentored 500+ creatives through career shifts and blocks, and lead a 20,000+ strong global community of designers, artists, and writers
Ongoing Initiative
Creative Leadership Report 2025
What kind of a creative leader do teams need? What do leaders struggle with? What helps creative teams thrive, and what quietly holds them back?
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Creative Professionals
I’ve spent 13 years in design working with startups and Fortune 500 companies across 10+ industries.
From building the entire creative function and app experience at Guesthouser, a travel tech business during its scale-up phase, to leading culturally rich campaigns at Landor (Coca-Cola) and building scalable brands and design systems at Target, I’ve used design as a tool to drive clarity, consistency, and impact.
My work spans award-winning packaging for Toblerone UK, designing for SaaS platforms like Mesh.ai, Skillr.ai (now Fundamento) to align creative with product strategy, and running a women-led studio that partnered with high-growth consumer brands like Bombaykery, 32nd Avenue, and Hyatt where design directly influenced revenue and brand reach. As a creative leader, I have mentored 500+ creatives through career shifts and blocks, and lead a 20,000+ strong global community of designers, artists, and writers
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Work with us or just say hello.