Dentalys
Introduction
Introduction
We re-imagined dental care to feel less clinical, more human.
Summary
Summary
From naming and visual identity to patient communication, the brand signals warmth, approachability, and modern care. Our attempt was to turn something people avoid, into something they trust and feel good about.
Year
2024
Industry
Healthcare
Scope of work
/
Branding
/
Branding
/
Branding
Timeline
12 weeks
Insight
Insight
Nearly 6 out of 10 people suffer from dental anxiety.
What participants labeled as "being lazy" was actually anxiety about pain and past negative experiences.
Prevention is positioned as optional, not essential. Participants saw dental visits as just another task, not essential preventive care.
Prevention is positioned as optional, not essential. Participants saw dental visits as just another task, not essential preventive care.
Solution
Solution
A brand personality that doesn't look, feel, or communicate like a typical dental hospital.
While cost concerns were frequently mentioned, participants consistently indicated they would pay for quality care from a provider they trusted. Social proof and referrals were the gateway to consideration.
Simplifying dental health with responsible dentistry.
Deep Navy
Rust Clay
Soft Concrete
Evergreen Teal
Simplifying dental health with responsible dentistry.
Deep Navy
Rust Clay
Soft Concrete
Evergreen Teal
Naming
Naming
Dentalys, a name that patients remember easily and say comfortably.
Dentalys comes from dentalis Latin for “of the teeth.” We kept the roots, dropped the clinical tone. The “ys” softens it, adds warmth, and sticks in memory.
The Trust Mark
The Trust Mark
Universally recognized as the symbol of excellence.
While cost concerns were frequently mentioned, participants consistently indicated they would pay for quality care from a provider they trusted. Social proof and referrals were the gateway to consideration.
Brand Statement
Brand Statement
We crafted a clear brand statement to align the design system with the brand’s core purpose and audience.
Our mission is to make dental care simple and approachable for busy individuals and families. We remove the stress from dental visits through a balance of expertise, efficiency, and genuine care. Our practice creates an experience that feels reassuring, not intimidating.
Simplifying dental health.
BRAND PURPOSE
Simplifying dental health with responsible dentistry.
BRAND PROMISE
Simplifying
dental health
with expertise, efficiency and extra care.
BRAND COMMITMENT
Simplifying dental health.
BRAND PURPOSE
Simplifying dental health with responsible dentistry.
BRAND PROMISE
Simplifying
dental health
with expertise, efficiency and extra care.
BRAND COMMITMENT
Patient Communication
Patient Communication
We created communication strategies across multiple touchpoints that resonated with our diverse audience's needs.
We built comprehensive use cases, mapped them to specific audience behaviors and motivations, and developed approaches to address their core concerns.
Final Thoughts
Final Thoughts
This identity is about turning fear into familiarity with design that builds trust, not tension.
More projects.
(2016-25©)
Dentalys
Introduction
Introduction
We re-imagined dental care to feel less clinical, more human.
Summary
Summary
From naming and visual identity to patient communication, the brand signals warmth, approachability, and modern care. Our attempt was to turn something people avoid, into something they trust and feel good about.
Year
2024
Industry
Healthcare
Scope of work
/
Branding
/
Tone of Voice
/
Messaging
Timeline
12 weeks
Insight
Insight
Nearly 6 out of 10 people suffer from dental anxiety.
What participants labeled as "being lazy" was actually anxiety about pain and past negative experiences.
Prevention is positioned as optional, not essential. Participants saw dental visits as just another task, not essential preventive care.
Prevention is positioned as optional, not essential. Participants saw dental visits as just another task, not essential preventive care.
Prevention is positioned as optional, not essential. Participants saw dental visits as just another task, not essential preventive care.
Prevention is positioned as optional, not essential. Participants saw dental visits as just another task, not essential preventive care.
Solution
Solution
A brand personality that doesn't look, feel, or communicate like a typical dental hospital.
While cost concerns were frequently mentioned, participants consistently indicated they would pay for quality care from a provider they trusted. Social proof and referrals were the gateway to consideration.
While cost concerns were frequently mentioned, participants consistently indicated they would pay for quality care from a provider they trusted. Social proof and referrals were the gateway to consideration.
Simplifying dental health with responsible dentistry.
Deep Navy
Rust Clay
Soft Concrete
Evergreen Teal
Simplifying dental health with responsible dentistry.
Deep Navy
Rust Clay
Soft Concrete
Evergreen Teal
Naming
Naming
Dentalys, a name that patients remember easily and say comfortably.
Dentalys comes from dentalis Latin for “of the teeth.” We kept the roots, dropped the clinical tone. The “ys” softens it, adds warmth, and sticks in memory.
The Trust Mark
The Trust Mark
Universally recognized as the symbol of excellence.
While cost concerns were frequently mentioned, participants consistently indicated they would pay for quality care from a provider they trusted. Social proof and referrals were the gateway to consideration.
Brand Statement
Brand Statement
We crafted a clear brand statement to align the design system with the brand’s core purpose and audience.
Our mission is to make dental care simple and approachable for busy individuals and families. We remove the stress from dental visits through a balance of expertise, efficiency, and genuine care. Our practice creates an experience that feels reassuring, not intimidating.
Simplifying dental health.
BRAND PURPOSE
Simplifying dental health with responsible dentistry.
BRAND PROMISE
Simplifying
dental health
with expertise, efficiency and extra care.
BRAND COMMITMENT
Simplifying dental health.
BRAND PURPOSE
Simplifying dental health with responsible dentistry.
BRAND PROMISE
Simplifying
dental health with expertise, efficiency and extra care.
BRAND COMMITMENT
Patient Communication
Patient Communication
We created communication strategies across multiple touchpoints that resonated with our diverse audience's needs.
We built comprehensive use cases, mapped them to specific audience behaviors and motivations, and developed approaches to address their core concerns.
Final Thoughts
Final Thoughts
This identity is about turning fear into familiarity with design that builds trust, not tension.