Ohria Ayurveda
Introduction
Introduction
Brand and packaging design for a brand that embodies 6,000 years of ancient Ayurvedic wisdom.
Ohria is a beauty-enhancing skincare brand rooted in powerful ancient Ayurvedic formulations. It manifests a 6,000-year-old tradition of Ayurveda through 100% natural products inspired by the untold beauty secrets of Indian queens.
Year
2019
Industry
Scope of work
/
Branding
/
Branding
/
Branding
Timeline
Logo
Logo
The O portrays the duality of the human personality – inherited and acquired, a perfect balance between the two results in eternal beauty.
The symbol is constructed by the leaves of the Parijat tree, the first herb of Ayurveda. The O is placed as a “bindu”, the origin of every element in this universe.
Symbolism
Symbolism
The visual language of the brand draws from India’s rich cultural and spiritual heritage.
The lotus symbolizes purity and wellbeing, a sacred flower deeply rooted in Indian tradition. The elephant head reflects wisdom, strength, and royal grace, inspired by the majestic bond between elephants and Indian royalty. The royal motif, derived from the intricate carvings of Rajasthani palaces, embodies timeless artistry and grandeur.
Scope of work
Scope of work
65+ Skus, 10+ Packaging Formats, Brand Identity and Communication
The packaging design brings together Ayurveda’s functional wisdom and India’s regal aesthetic. Copper lids were chosen for all products, inspired by Ayurveda’s ancient practice of using copper vessels to prepare potent concoctions and remedies. To echo this element of tradition, copper foiling was used on the labels to add a sense of refined luxury. The visuals combine botanical illustrations and palatial imagery, creating a balance between nature and royalty that mirrors the brand’s Ayurvedic roots and timeless elegance.
FInal Thoughts
FInal Thoughts
Made in India. Meant for the World.
The goal was to craft a brand that could stand proudly on any global shelf yet remain unmistakably Indian. Ohria carries the essence of Ayurveda and the soul of our heritage in every detail.
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(2016-25©)
Ohria Ayurveda
Introduction
Introduction
Brand and packaging design for a brand that embodies 6,000 years of ancient Ayurvedic wisdom.
Ohria is a beauty-enhancing skincare brand rooted in powerful ancient Ayurvedic formulations. It manifests a 6,000-year-old tradition of Ayurveda through 100% natural products inspired by the untold beauty secrets of Indian queens.
Year
2019
Industry
Scope of work
/
Packaging Design
/
Branding
/
Tone of Voice
Timeline
Logo
Logo
The O portrays the duality of the human personality – inherited and acquired, a perfect balance between the two results in eternal beauty.
The symbol is constructed by the leaves of the Parijat tree, the first herb of Ayurveda. The O is placed as a “bindu”, the origin of every element in this universe.
Symbolism
Symbolism
The visual language of the brand draws from India’s rich cultural and spiritual heritage.
The lotus symbolizes purity and wellbeing, a sacred flower deeply rooted in Indian tradition. The elephant head reflects wisdom, strength, and royal grace, inspired by the majestic bond between elephants and Indian royalty. The royal motif, derived from the intricate carvings of Rajasthani palaces, embodies timeless artistry and grandeur.
The lotus symbolizes purity and wellbeing, a sacred flower deeply rooted in Indian tradition. The elephant head reflects wisdom, strength, and royal grace, inspired by the majestic bond between elephants and Indian royalty. The royal motif, derived from the intricate carvings of Rajasthani palaces, embodies timeless artistry and grandeur.
Scope of work
Scope of work
65+ Skus, 10+ Packaging Formats, Brand Identity and Communication
The packaging design brings together Ayurveda’s functional wisdom and India’s regal aesthetic. Copper lids were chosen for all products, inspired by Ayurveda’s ancient practice of using copper vessels to prepare potent concoctions and remedies. To echo this element of tradition, copper foiling was used on the labels to add a sense of refined luxury. The visuals combine botanical illustrations and palatial imagery, creating a balance between nature and royalty that mirrors the brand’s Ayurvedic roots and timeless elegance.
FInal Thoughts
FInal Thoughts
Made in India. Meant for the World.
The goal was to craft a brand that could stand proudly on any global shelf yet remain unmistakably Indian. Ohria carries the essence of Ayurveda and the soul of our heritage in every detail.