Maven: AI Assistant
Introduction
Introduction
We designed an AI assistant that feels supportive, not frightenting
Summary
Summary
Mesh.ai is a performance management platform focused on real-time feedback, goal alignment, and coaching. To launch its AI-powered leadership assistant, Mesh needed to win over an audience skeptical of AI. The challenge: reframe AI not as a replacement, but as a supportive, humanized partner in everyday management.
Year
2024
Industry
Perfomance Management, AI
Scope of work
/
Branding
/
Branding
/
Branding
Timeline
8 Weeks
Insight
Insight
Maven is a blue medium-sized owl that reflects calm, clarity, and intelligence.
Instead of a cold, futuristic form, Maven takes on a warm, animal-inspired character, softening AI’s typical edge and making interactions feel more approachable and gender neutral.
Solution
Solution
We created a flexible avatar system that adapts across product touchpoints for diverse contextual support and nudges.
Final thoughts
Final thoughts
We believe it’s not just AI you use, it’s AI you’re comfortable inviting into your everyday. Maven is a break from the cold, mechanical tone most AI tools carry, so users feel guided, not instructed; supported, not monitored.
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Maven: AI Assistant
Introduction
Introduction
We designed an AI assistant that feels supportive, not frightenting
Summary
Summary
Mesh.ai is a performance management platform focused on real-time feedback, goal alignment, and coaching. To launch its AI-powered leadership assistant, Mesh needed to win over an audience skeptical of AI. The challenge: reframe AI not as a replacement, but as a supportive, humanized partner in everyday management.
Year
2024
Industry
Perfomance Management, AI
Scope of work
/
Branding
/
Character Design
/
AI
Timeline
8 Weeks
Insight
Insight
Maven is a blue medium-sized owl that reflects calm, clarity, and intelligence.
Instead of a cold, futuristic form, Maven takes on a warm, animal-inspired character, softening AI’s typical edge and making interactions feel more approachable and gender neutral.
Solution
Solution
We created a flexible avatar system that adapts across product touchpoints for diverse contextual support and nudges.
Final thoughts
Final thoughts
We believe it’s not just AI you use, it’s AI you’re comfortable inviting into your everyday. Maven is a break from the cold, mechanical tone most AI tools carry, so users feel guided, not instructed; supported, not monitored.