About
About
About us
About us
Foldr is a design studio for ambitious businesses. We design launch-ready identities and scalable design systems, across digital and physical touchpoints. Our focus is on creating stunning, and well-structured brands that meet business goals without unnecessary complexity.
No overcomplicated processes, just effective solutions tailored to your needs.
About us
Foldr is a design studio for ambitious businesses. We design launch-ready identities and scalable design systems, across digital and physical touchpoints. Our focus is on creating stunning, and well-structured brands that meet business goals without unnecessary complexity.
No overcomplicated processes, just effective solutions tailored to your needs.
Foldr®
Foldr®
Grounded in real intent, real standards, and design that shows up on time and with purpose.
Foldr is born out of career
built on brave decisions.
Foldr is born out of career built on brave decisions.
Grounded in real intent, real standards, and design that shows up on time and with purpose.
Apeksha's multi-hyphenate work experience built the foundation for what Foldr represents today. A design practice with a genuine understanding of the creative industry's challenges.
Second-time Founder
In 2017, she founded a women-led design studio, partnering with 55+ organizations, from agencies and start-ups to corporates. Projects spanned brand identity, publication design, and UI/UX for SaaS platforms, generating 7-figure revenue and 100+ brand identities in just three years. Foldr is her second, built with more clarity, more intention, and a sharper lens on what matters.
Working with global brands
Apeksha has worked with global brands such as Toblerone UK, Coca-Cola (at Landor & Fitch) and Hyatt to develop print and packaging that works in global and local markets. At Landor, she led the 2023 Men's Cricket World Cup campaign for Thums Up, a pivotal project that combined creative strategy and cultural relevance.
Designing for scale
At Target, she led Home as a category, and built scalable brand and design systems across 3,000 SKUs, ensuring consistency for Target-owned brands, generating millions to billions in revenue.
Scaling a Start-up with design
As the founding designer at Guesthouser.com (India's Airbnb competitor), she built the entire creative function from scratch, leading a team that crafted the brand's visual identity and user experience across app, web and marketing. In three years, design-driven growth helped scale the platform from 0 to 100,000 bookings per night.
Creating a Global Network
Through mentoring 500+ creatives and studying cognitive biases in the industry, she built a global network that began with newsletters and Instagram posts. Today, it's a thriving collective of 23,000+ creative professionals focused on supporting underrepresented talent worldwide.
Second-time Founder
In 2017, she founded a women-led design studio, partnering with 55+ organizations, from agencies and start-ups to corporates. Projects spanned brand identity, publication design, and UI/UX for SaaS platforms, generating 7-figure revenue and 100+ brand identities in just three years. Foldr is her second, built with more clarity, more intention, and a sharper lens on what matters.
Working with global brands
Apeksha has worked with global brands such as Toblerone UK, Coca-Cola (at Landor & Fitch) and Hyatt to develop print and packaging that works in global and local markets. At Landor, she led the 2023 Men's Cricket World Cup campaign for Thums Up, a pivotal project that combined creative strategy and cultural relevance.
Designing for scale
At Target, she led Home as a category, and built scalable brand and design systems across 3,000 SKUs, ensuring consistency for Target-owned brands, generating millions to billions in revenue.
Scaling a Start-up with design
As the founding designer at Guesthouser.com (India's Airbnb competitor), she built the entire creative function from scratch, leading a team that crafted the brand's visual identity and user experience across app, web and marketing. In three years, design-driven growth helped scale the platform from 0 to 100,000 bookings per night.
Creating a Global Network
Through mentoring 500+ creatives and studying cognitive biases in the industry, she built a global network that began with newsletters and Instagram posts. Today, it's a thriving collective of 23,000+ creative professionals focused on supporting underrepresented talent worldwide.
Second-time Founder
In 2017, she founded a women-led design studio, partnering with 55+ organizations, from agencies and start-ups to corporates. Projects spanned brand identity, publication design, and UI/UX for SaaS platforms, generating 7-figure revenue and 100+ brand identities in just three years. Foldr is her second, built with more clarity, more intention, and a sharper lens on what matters.
Working with global brands
Apeksha has worked with global brands such as Toblerone UK, Coca-Cola (at Landor & Fitch) and Hyatt to develop print and packaging that works in global and local markets. At Landor, she led the 2023 Men's Cricket World Cup campaign for Thums Up, a pivotal project that combined creative strategy and cultural relevance.
Designing for scale
At Target, she led Home as a category, and built scalable brand and design systems across 3,000 SKUs, ensuring consistency for Target-owned brands, generating millions to billions in revenue.
Scaling a Start-up with design
As the founding designer at Guesthouser.com (India's Airbnb competitor), she built the entire creative function from scratch, leading a team that crafted the brand's visual identity and user experience across app, web and marketing. In three years, design-driven growth helped scale the platform from 0 to 100,000 bookings per night.
Creating a Global Network
Through mentoring 500+ creatives and studying cognitive biases in the industry, she built a global network that began with newsletters and Instagram posts. Today, it's a thriving collective of 23,000+ creative professionals focused on supporting underrepresented talent worldwide.
Let’s talk.
Founder
at Foldr
Apeksha Gupta
Quick response.
Once you submit a query, we’ll get back to you within 24 hours. If it’s a good fit, we’ll schedule a discovery call to learn more.
Clear next steps.
On the discovery call, we’ll walk you through how we work, align on scope, and define the next steps with a clear plan and timeline.
Let’s talk.
Founder
at Foldr
Apeksha Gupta
Quick response.
Once you submit a query, we’ll get back to you within 24 hours. If it’s a good fit, we’ll schedule a discovery call to learn more.
Clear next steps.
On the discovery call, we’ll walk you through how we work, align on scope, and define the next steps with a clear plan and timeline.
Let’s talk.
Founder
at Foldr
Apeksha Gupta
Quick response.
Once you submit a query, we’ll get back to you within 24 hours. If it’s a good fit, we’ll schedule a discovery call to learn more.
Clear next steps.
On the discovery call, we’ll walk you through how we work, align on scope, and define the next steps with a clear plan and timeline.