Target DesignMeet
Created at Target
Created at Target
A design meet for the design curious to share ideas and inspire collaboration.
Summary
Summary
Apeksha led the entire design, branding, visual language, and tone of voice for Target DesignMeet as the Associate Creative Director during her time at Target. From defining the creative direction to ensuring consistency across every touchpoint, she worked closely with her team to develop the visual identity, craft the messaging style, design all event materials, and make sure every detail reflected Target’s creative spirit and the event’s collaborative energy.
Year
2024
Industry
Design
Scope of work
/
Branding
/
Branding
/
Branding
Timeline
12 weeks
The big idea
The big idea
Pencil: A tool of curiosity, creativity, and collaboration
Drawn from the four core values that define Target in India - Support, Unite, Build, and Grow, each value was given its symbolic shape. When brought together, these shapes form a pencil: a simple yet powerful metaphor for creativity, curiosity, and collaboration. This visual device became the foundation of the Design Meet, which is fun, relatable, and deeply tied to the way Target operates.
Objective
Objective
The identity was built to feel approachable and human, moving away from stiff or overly corporate aesthetics. We wanted designers whether students, professionals, or enthusiasts to feel “this is for me instantly.”
Omni-Channel Rollout
Omni-Channel Rollout
The identity came alive across an omni-channel system of collaterals.
From digital invites, motion graphics, and social content to on-ground signage, merchandise, and stage branding. Each touchpoint carried the same spirit of fun and relatability, ensuring that wherever participants encountered the Design Meet, they experienced a consistent story of curiosity, creativity, and collaboration.
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(2016-25©)
Target DesignMeet
Created at Target
Created at Target
A design meet for the design curious to share ideas and inspire collaboration.
Summary
Summary
Apeksha led the entire design, branding, visual language, and tone of voice for Target DesignMeet as the Associate Creative Director during her time at Target. From defining the creative direction to ensuring consistency across every touchpoint, she worked closely with her team to develop the visual identity, craft the messaging style, design all event materials, and make sure every detail reflected Target’s creative spirit and the event’s collaborative energy.
Year
2024
Industry
Design
Scope of work
/
Branding
/
Tone of Voice
/
Messaging
Timeline
12 weeks
The big idea
The big idea
Pencil: A tool of curiosity, creativity, and collaboration
Drawn from the four core values that define Target in India - Support, Unite, Build, and Grow, each value was given its symbolic shape. When brought together, these shapes form a pencil: a simple yet powerful metaphor for creativity, curiosity, and collaboration. This visual device became the foundation of the Design Meet, which is fun, relatable, and deeply tied to the way Target operates.
Objective
Objective
The identity was built to feel approachable and human, moving away from stiff or overly corporate aesthetics. We wanted designers whether students, professionals, or enthusiasts to feel “this is for me instantly.”
Omni-Channel Rollout
Omni-Channel Rollout
The identity came alive across an omni-channel system of collaterals.
From digital invites, motion graphics, and social content to on-ground signage, merchandise, and stage branding. Each touchpoint carried the same spirit of fun and relatability, ensuring that wherever participants encountered the Design Meet, they experienced a consistent story of curiosity, creativity, and collaboration.
