About the project

Mala Akbari combines Indian heritage recipes with sustainable, locally sourced ingredients, turning every dish into a cultural narrative of taste, craft, and storytelling. Our task was to translate this philosophy into a cohesive brand identity system that would resonate across every guest interaction. We crafted a visual language drawing from India’s rich cultural past and culinary wisdom. The branding extended across the restaurant’s identity, menus, collaterals, and in-space touchpoints.

Vision

To embody the richness of India’s ancient past while feeling timeless and relevant today.

The name Mala-Akbari (literally translating to “A Garland for Akbar”) evokes grandeur, heritage, and the cultural flourish of India’s Mughal era. This became the anchor point for the brand’s storytelling.

Solution

India’s first script, reimagined for fine dining.

We drew inspiration from Brahmi script, one of the earliest writing systems of the Indian subcontinent, to craft a bespoke logotype.