Nearly 6 out of 10 people suffer from dental anxiety.
Nearly 6 out of 10 people suffer from dental anxiety.
After speaking with 70+ individuals about their dental care habits, three clear patterns emerged:
Fear, not apathy, drives avoidance. What participants labeled as "being lazy" was actually anxiety about pain and past negative experiences. The emotion behind "I'll go later" was consistently fear-based.
Trust trumps price as the primary barrier. While cost concerns were frequently mentioned, participants consistently indicated they would pay for quality care from a provider they trusted. Social proof and referrals were the gateway to consideration.
Prevention is positioned as optional, not essential. Participants viewed regular dental visits as "one more thing to do" rather than as preventive healthcare. The industry has failed to make routine care feel as necessary as it actually is.
After speaking with 70+ individuals about their dental care habits, three clear patterns emerged:
a. What participants labeled as "being lazy" was actually anxiety about pain and past negative experiences.
b. Trust trumps price as the primary barrier. While cost concerns were frequently mentioned, participants consistently indicated they would pay for quality care from a provider they trusted.
c. Prevention is positioned as optional, not essential. Participants viewed regular dental visits as "one more thing to do" rather than as preventive healthcare. The industry has failed to make routine care feel as necessary as it actually is.
We designed a brand that doesn't look, feel, or communicate like a typical dental hospital. From visual identity to patient communications signals warmth, approachability, and modern care, rather than clinical coldness and a traditional medical hierarchy.
We designed a brand that doesn't look, feel, or communicate like a typical dental hospital. From visual identity to patient communications signals warmth, approachability, and modern care, rather than clinical coldness and a traditional medical hierarchy.
We designed a brand that doesn't look, feel, or communicate like a typical dental hospital. From visual identity to patient communications signals warmth, approachability, and modern care, rather than clinical coldness and a traditional medical hierarchy.
Dentalys, a name that
patients remember easily
and say comfortably
Dentalys is inspired by dentalis, Latin for “related to teeth.” We chose it to honor dentistry’s roots while shedding the cold, clinical tone. The modern “ys” adds warmth and makes it easy to remember and say. Most importantly, Dentalys delivers on a core promise: it doesn’t sound like going to the dentist—but it delivers all the care and excellence you expect.
Rolls off the tongue - easy pronunciation across languages
Global appeal - doesn't require translation
Scalable - works from single clinic to international network
The Trust Mark
Universally recognized as a symbol of excellence, the Trust Mark is a star thoughtfully woven into the letter "D," creating a dual visual: radiant shine and welcoming smile. It embodies the trust patients place in their dental care and the promise of healthy outcomes.
Strategic communication framework to addresses patient concerns
We created communication strategies that resonated with our diverse audience needs. We built comprehensive use cases, mapped them to specific audience behaviors and motivations, and developed targeted approaches to address their core concerns. No confusion, no missed connections, just clear, relevant messaging that drives engagement.
Simplifying dental health.
Simplifying dental health with responsible dentistry.
Simplifying
dental health
with expertise, efficiency and extra care.
Simplifying dental health.
Simplifying dental health with responsible dentistry.
Simplifying
dental health
with expertise, efficiency and extra care.
Simplifying dental health with responsible dentistry.
Deep Navy
Rust Clay
Soft Concrete
Evergreen Teal
Dentalys, a name that
patients remember easily
and say comfortably
Dentalys is inspired by dentalis, Latin for “related to teeth.” We chose it to honor dentistry’s roots while shedding the cold, clinical tone. The modern “ys” adds warmth and makes it easy to remember and say. Most importantly, Dentalys delivers on a core promise: it doesn’t sound like going to the dentist—but it delivers all the care and excellence you expect.
Rolls off the tongue - easy pronunciation across languages
Global appeal - doesn't require translation
Scalable - works from single clinic to international network
The Trust Mark
Universally recognized as a symbol of excellence, the Trust Mark is a star thoughtfully woven into the letter "D," creating a dual visual: radiant shine and welcoming smile. It embodies the trust patients place in their dental care and the promise of healthy outcomes.
Strategic communication framework to addresses patient concerns
We created communication strategies that resonated with our diverse audience needs. We built comprehensive use cases, mapped them to specific audience behaviors and motivations, and developed targeted approaches to address their core concerns. No confusion, no missed connections, just clear, relevant messaging that drives engagement.
Simplifying dental health.
Simplifying dental health with responsible dentistry.
Simplifying
dental health
with expertise, efficiency and extra care.
Simplifying dental health with responsible dentistry.
Deep Navy
Rust Clay
Soft Concrete
Evergreen Teal
